Here’s what it takes to build an omnichannel retail strategy that actually converts
To create an effective omnichannel approach, retailers must consider these four integral pillars across every aspect of their strategy.
The Current, by Twilio
Every company is or is becoming a software company. The organizations leading the way are able to transform digital technology into a business advantage.
Here you'll find practical, actionable insight into how the world's most successful teams cultivate meaningful customer relationships in our digital world. Welcome to The Current.
What's new
The latest insight from Twilio.
Hybrid healthcare is here to stay: Three core use cases for creating better hybrid experiences
Virtual healthcare grew by leaps and bounds during the pandemic, but as things return to a semblance of normal, hybrid care is emerging as the next frontier. Here’s how to enable it.
Back to the future: Four business takeaways from recent vaccine collaboration efforts
Here’s how businesses can head back to the future by harnessing lessons of the past.
Regional banks' secret weapon for digital success
Regional banks and credit unions often set themselves apart by offering personalized, community-oriented experiences their enterprise competitors can’t. As financial services shift to a virtual-first dynamic, maintaining those connections is the key to winning and keeping customers.
How an omnichannel approach will help retail stay ahead of the curve for both customers and employees
Where does retail go after COVID-19? Adopting an omnichannel approach to customer communication can help lead the way for retailers to deliver a more seamless and consistent customer experience as the world opens back up.
The hybrid workforce
Brands taking the lead
These organizations are innovating to succeed.
The travel bug is back: How Vacasa is using customer data to provide curated vacation rental experiences
As the travel landscape continues to transform in the coming months, those in the industry who adopt a customer-focused digital strategy early and effectively will unlock the full potential of personalization moving forward. Read more from Vacasa's VP of Digital, Caleb Donegan.
How leading financial services companies like ING differentiate through communication
These five leading financial services companies--CU Wireless, Xoom, TransferWise, Simply Business, and ING--are able to stand out from the crowd with effective customer engagement strategies powered by Twilio software. From messaging, two-factor authentication, multi-channel communications, and more, we outline how they've successfully deployed innovative solutions.
Powering customer engagement with trusted communications: 90-second insights from Lyft
From its start, Lyft put a huge emphasis on customer experience and engagement to garner trust from its riders and drivers alike. But how, exactly, did they do that? Here are some key takeaways from Jaime Gilliam-Swartz, Lyft’s VP of Customer Experience and Trust Operations.
Marks & Spencer: Keep it simple and trust your team to build a customer service solution that lasts
How leaders at UK retailer Marks & Spencer uncovered customer intent to create better relationships.
How Ancestry, Deliveroo, and Podium build conversational experiences
During SIGNAL 2019, we discussed the notion of conversations and how the concept could change the way we do business. We heard from three incredible presenters at different companies, all of which are building conversational experiences at scale to suit their unique business needs.
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Build your future, with Twilio.
What is Twilio, and how does it work? An introduction to the leader in customer engagement
What is Twilio? Learn what Twilio is, how it works, and what that means for customer engagement at your organization.
The future of great customer engagement will be built by empowered software teams
With the advent of application platforms, software teams are more empowered than ever to collaborate with business teams to innovate customer experience.
Twilio named to Fast Company’s Most Innovative Companies list
We’re honored to have been named to Fast Company’s annual list of the world’s most innovative companies.
Build or die: Developers critical to business success, report says
COVID-19 had a radical impact on digital communications across the globe. This post details the specific trends and insights from our 2021 State of Engagement report related to developers and building software.