Twilio for Retail and E-commerce

Build and nurture lasting customer relationships with Twilio

Omnichannel engagement

Build customer confidence in your brand

69% of US consumers say being able to message a business increases confidence in the brand. Twilio integrates with channels shoppers use to discover new products or engage with their favorite brands, like Facebook Messenger, WhatsApp, SMS, Voice, email, and more. Earn trust, provide transparency, and meet customers wherever they are with delightful communication.

Social commerce

Customers shop more with retailers who personalize their experience

Social commerce revolves around meaningful conversations. 79% of shoppers say personalized service from an associate factors into determining where they shop. Provide world-class clienteling with personalized experiences based on location, shopping history, demographics, communication preferences, and much more to keep customers coming back again and again.

Unrivaled security

Protect critical customer data with powerful AI

Top-notch security is no longer a luxury. 50% of consumers will let retailers save their personal data, and today’s leading retailers protect it by detecting fraud before it happens.Twilio uses artificial intelligence and machine learning to instantly identify suspicious patterns and nefarious activity, and alerts you immediately.


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Customer Engagement Handbook

Learn how to engage customers while increasing sales opportunities, revenue, marketing conversions, and employee satisfaction.

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Create opportunities with Twilio

Conversational messaging

Build, manage, and orchestrate cross-channel conversations with Twilio Conversations.

Cloud-based IVR

Build a scalable IVR system to route each caller to the right representative.

Lead alerts

Notify your sales associates the moment you have a new lead with Twilio Programmable Messaging.

Call tracking

Accurately attribute calls, measure campaigns, and optimize customer experiences with Twilio’s powerful APIs.

Industry leaders using Twilio


Every month, helps more than 9,000 people get their contact lenses on time using Twilio Programmable SMS and Programmable Voice.

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This UK retail giant created an automated switchboard built on Twilio Programmable Voice and speech recognition technology to convert speech to text and route calls intelligently.

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Create essential customer conversations, with Twilio.

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