Twilio's Messaging Insights enable you to analyze your application's messaging activities, identify and debug issues, optimize delivery, monitor fraud protection, and find areas to boost engagement with your end users.
Messaging Insights consist of:
You can find the Messaging Insights dashboards in the Twilio Console under Monitor > Insights > Messaging. Use them to answer questions such as:
Messaging Insights dashboards give you specific insight into the aspects of message delivery and engagement:
| Dashboard | Description |
|---|---|
| Overview | Displays a high-level view of your outgoing and incoming messages. |
| Delivery & Error | Displays three deep dives into factors that affect deliverability to help you identify what is causing an issue. |
| Responses | Includes different ways to visualize and filter the inbound messages that you're receiving back from your end users. |
| OTP Conversion | Aggregates and visualizes the information that you have sent to Twilio about successful OTP messages. |
| Scheduled (Public Beta) | Displays metrics relating to the volume of your upcoming scheduled messages. |
| Link Shortening (Public Beta) | Visualizes success metrics such as deliverability and click through rate for messages using shortened links. |
Twilio's Messaging Intelligence comprises a suite of real-time messaging solutions leveraging AI/ML algorithms to enhance customer value beyond the use of logs and the Messaging Insights dashboards discussed above.
Currently, the following Messaging Intelligence insights are supported:
| Messaging Intelligence Insights | Description |
|---|---|
| SMS Pumping Protection Insights (Public Beta) | Monitors the efficacy of and estimated cost savings from using SMS Pumping Protection. |
Now that you have an overview of what Twilio's Messaging Insights entail, you can:
You can also learn more about Twilio's Messaging Services and factors that can affect global messaging.